As part of the HMAs partnership with our Official Education Partner BIMM, we’re giving a handful of students a chance to gain some first-hand experience of the music industry via the Heavy Music Awards’ own events and processes.

The students work across four courses at BIMM’s London campus – Music Journalism, Music Business, Music Event Management and Production.

Julia Konrad

Today, we’re meeting Music Event Management student Julia Konrad, who will be attending the HMA events and working directly with our team to actively shape the Heavy Music Awards for 2018 and beyond.


On BIMM…
Earlier last year I went through a massive career change. I worked in a different creative field in London but discovered I wasn’t making any progress. So, after a few years of blood, sweat and tears I decided that if I work this hard it has to be for something I’m really passionate about. With me working about ten hours every day I no longer had time to go to gigs anymore. Live music has always kept me going and it was incredibly frustrating to cut it out of my life. This led me to the decision to turn attending live music events into a career. I discovered BIMM and I am now beyond excited to be given the opportunity to join the team for the Heavy Music Awards. The staff at BIMM have been really supportive in offering help and advice about putting on gigs in London. I feel really secure and content in what I am doing as I know in case of doubts or emergencies I can contact them for support. I have made some great contacts by attending the masterclasses BIMM offers. Without BIMM I wouldn’t have had the chance to meet so many talented people from the music industry who I then run into at gigs and am thus able to build up my own network.

On the HMAs…
I am over the moon at being given the chance to be part of the team for the Heavy Music Awards 2018. With my all-time favourite bands Architects and Enter Shikari being award holders I was really excited to follow up on any news from last year’s award. I have always been incredibly passionate about heavy music and UK bands in general. I relocated to London because of the creative industries and I can’t imagine living and working anywhere else than in the UK. I remember going to a Bring Me the Horizon when Count your Blessings came out in a tiny venue in my hometown Hamburg (Parkway Drive played one of their release shows there a month ago) and nothing has changed for me since. I still like small sweaty venues and the energy you get from the crowd at heavy music gigs. There is nothing like it. I am really glad that heavy bands get a chance to connect and you give them a platform by creating the Heavy Music Awards. I am really looking forward to working with like-minded people and artists that guide me through life.

On your career goals…
My goal is to become a successful Music Event Manager and/or Tour Manager. I’ve started putting on rock & metal gigs with a focus on animal rights with vegan food, sustainable merchandise and animal rights activism groups like Open Cages. I hope I can continue focussing on events like these in the future. I also love to travel and have been to loads of places in the UK, Ireland, Europe and America to check out their cultural vibe and of course the bands and venues all over the world. I travel far and wide to see my favourite bands and not rarely plan my trips around a gig to some bands. For example, I planned a trip to New York last year where I included the NY date for All them Witches. I really enjoy organising these trips which I hope can come in handy when being a tour manager. Since making the decision to change career paths I have been never been happier and I can’t wait to see what comes next. There are so many great things happening in my life at the moment, which I am extremely grateful for. For the last couple of months you can always catch me with a wide smile on my face and a look of awe as I’m still processing all the information about great gigs and opportunities I have the chance to be involved in.

On your stereo…
The new Palm Reader album (yes I’m one of the few people who still listens to the whole album) called Braille as well as Loathe since I’m beyond excited to see them at the HMA Launch Party on Wednesday! Another gig that is coming up is Black Peaks at the Horn in St.Albans so I’m listening to their tunes a lot at the moment.

Last show you went to…
I went to see Palm Reader supporting Rolo Tomassi in my hometown Hamburg. I quite enjoy seeing bands that are doing well in the UK at intimate shows in Europe, so whenever it’s possible to combine a family (and doggo) visit with going to a great gig, I’ll take the chance.


You can follow Julia on Instagram.